Company News, New Products

SheaMoisture Enters AP/Deodorant Category with New Range Designed for Melanin-Rich Skin

Unilever-owned brand also announces new sponsorship of Fisk University gymnastics team.

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By: Christine Esposito

Editor-in-Chief

Unilever-owned SheaMoisture has entered the antiperspirant/deodorant space with its first collection of antiperspirant underarm and whole body deodorant. The brand says the formulas are specifically designed to meet the needs of melanin-rich skin, provinding superior sweat and odor protection for all day/all over freshness and skin solutions that even out underarm discoloration, replenish moisture, soothe and smooth skin in sensitive areas and more. “SheaMoisture was one of the first br...

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